Elevating internal communications with an ‘Agency on Demand.’
At a Glance
Aquent Studios' agile model revitalized internal communications at Expedia, facilitating brand development and fostering innovation across multiple teams.
Capabilities Engaged
- Campaign Strategy & Execution
- Icon Development
- Illustration
- Motion Graphics
- Presentation Design
- Social Media
- Video
- Website
Project Overview
Challenge
Expedia's Internal Communications Team faced the challenge of balancing demands from various departments seeking creative and branding assistance with the crucial task of refining the organization's overall brand identity. Amid this juggling act, they grappled with prioritizing initiatives such as designing PowerPoint templates, crafting icon libraries, and enhancing digital communications, all while ensuring alignment with the evolving brand vision.
Approach
Working collaboratively with Expedia's Internal Communications Team, Aquent Studios gained insights into the ongoing rebranding efforts and worked closely with the team's Creative Director to ensure alignment with the evolving brand vision across various communication channels. Together, they developed an agile ‘agency on demand' model, enabling Expedia to focus on high-level strategic initiatives while Aquent Studios tackled specific execution tasks. This partnership allowed for fluid workflow management and scalability to accommodate the increasing workload, resulting in the successful revitalization of Expedia's internal communications efforts.
What We Did
Campaign Strategy & Execution
A collaborative and agile approach to revitalizing internal communications
Efforts included strategic alignment, a targeted, highly collaborative, and agile approach to execution, and efficient workflow management.
Icon System Development
A multifaceted approach that combined creativity with technical expertise
Worked together to conceptualize visuals that effectively conveyed key messages and aligned with the organization's brand identity. Brought icon designs to life through animation and motion graphics.
Prioritizing brand consistency and quality assurance
Brand consistency was maintained throughout the process, ensuring that all visual assets aligned with Expedia's brand guidelines and messaging strategy. Rigorous quality assurance ensured that icon designs, animations, and motion graphics met the highest standards.
Toolkits & Templates
Delivering services and expertise on demand
Crafted exceptional visual standards and communication guidelines for the entire People Team brand, as well as a variety of communications templates used throughout the organization.
